Sony WSG give 1b$ for IPL rights for a duration of 10 years
This surely qualifies for the title “Joke of the millennium”.
IPL will be a flop as far as viewership is concerned, for a simple reason. Indians watch Cricket only because India is playing. They will not if say Karnataka or Tamil Nadu is playing.
The people from Sony-WSG should have conducted a survey asking people if they would be interested in watching say, Bangalore taking on Delhi.
Let’s wait and see the prediction come true.